We'll help you define the strategy and deploy the programs that connect you with your prospects and blaze a trail for your sales force — using the optimum mix of the following elements:
Understanding the audiences most likely to purchase your solution and identifying new potential customers are critical to driving the highest returns. Aligning sales and marketing around targeted segments leads to a more efficient sales cycles and greater return from your marketing investments. Smash Marketing combines industry and analyst data with primary research to help you identify the most profitable audiences.
People often don't respond to you if they don't know about you. Raising your brand's visibility through advertising, public relations, analyst relations, and event support provides air cover for pipeline-building activities. Smash Marketing will help you integrate these components with your demand generation initiatives to keep your message consistent and relevant.
Effective demand generation integrates multiple tactics and complements other marketing activities to generate qualified leads and improve brand awareness. Building pipeline through innovative campaigns including appointment setting, e-mail marketing, direct mail marketing, telemarketing, search marketing, and online lead generation provides critical support to sales efforts.
Creating mindshare with white papers, by-lined articles, and high-profile speaking opportunities positions you as a trusted advisor with your target audience and future customers. It also provides the content to support demand generation programs. Using these tools, Smash Marketing can help you speak directly to the concerns of your customers by tapping the expertise of your executives and third-party experts.
Presenting your message and differentiators in a compelling, dynamic way — in print and online—grabs the attention of prospects and helps them understand the benefits of your solution.
Sales Tool Development
Equipping your sales force for success with the resources to convert pipeline into revenue increases the velocity of sales cycles and maximizes the return on your marketing investments. Smash Marketing can develop tools to accelerate your sales opportunities.